This article supplements Nick’s White Paper on Partner Roles and Responsibilities. In it he addresses the subject of behaviours and success indicators. In order to demonstrate the attainment of an objective or the making of a valuable contribution, it is often helpful to examine actual to behaviours exhibited, facts evidenced and specific outcomes achieved and this piece suggests ways of approaching this.

If the ingredients are carefully chosen and the right questions are asked, the formulation or drafting of the plan becomes straightforward. The key is to frame objectives which are aligned to give the best chances of future success – marketing, branding and general business development and client-focussed goals, efficiency and business process improvement goals and objectives for skills-building as well as sensible but stretching financial targets.