If You Always Do What You Have Always Done

There is an old saying which goes “If you always do what you have always done, you will always get what you always got”. Until the recession, this worked for most firms who managed to grow and remain profitable on the back of well tried and tested business recipes and relying on a loyal client base. Now client loyalties are strained and competition is growing. This article makes the case for doing something different, something deliberate and planned in the firm’s strategy and business recipe.

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