Stretching Strategic Horizons

When considering their future plans, firms tend to start by asking where they are now and where they want to get to without necessarily asking three preliminary and rather deeper questions “who are we (our identity as a firm), why are we in business together (our career purpose) and what is the strength and depth both of the partners’ combined ambition and the shared long term view of the firm’s future (our vision)?”. In some firms, there are as many answers to such questions as there are partners in the firm. The purpose of this article (first published by Law Business Review in September 2010) is to examine whether it is possible and indeed worthwhile, to establish the extent to which there can be an agreed level of shared identity, purpose and vision in a law firm which can be summed up as the firm’s overall strategic intent.

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