Strategic Options And The Serving Men

In a world of rapidly developing competitive pressures, law firms should be looking at their strategic choices to survive and prosper. You may remember Kipling’s famous (but, by today’s standards, slightly politically incorrect) versicle: “I keep six honest serving-men (they taught me all I knew); their names are What and Why and When and How and Where and Who”. In this December 2009 newsletter, Nick uses the theme of Rudyard Kipling’s famous serving men to illustrate how to look at the strategic options which law firms ought to consider

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